Which of the following is a possible response that a retailer could make to a trade promotion?

Question

Quizplus · Accepted Answer

Option A and B are both possible responses that a retailer can make to a trade promotion. The retailer may choose to pass through the promotion to customers by lowering the price of the product, or they may purchase in greater quantities during the promotional period to take advantage of the temporary reduction in price. Therefore, the best choice is D, which includes both options A and B as possible responses. Option C, shifting inventory from the retailer to the customer, is not a typical response to a trade promotion.

Which of the Following Is a Possible Response That a Retailer