A(n)________ occurs when a retailer purchases in the promotional period for sales in future periods.

Question

Quizplus · Accepted Answer

A forward buy occurs when a retailer purchases products during a promotional period to sell them in future periods. This allows them to take advantage of the lower promotional prices and ensure inventory availability. A backward buy does not make sense in this context as it implies buying after the promotional period, while a pricing incentive and inventory shift are not specific enough in their meaning to apply to this situation. Therefore, the best choice is C) forward buy.

A(n)________ Occurs When a Retailer Purchases in the Promotional Period