Processes that focus on downstream interactions between the enterprise and its customers are included in
A) Customer Relationship Management (CRM).
B) Internal Supply Chain Management (ISCM).
C) Supplier Relationship Management (SRM).
D) Transaction Management Foundation (TMF).

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) is a process that focuses on managing a company's interactions with customers or potential customers. It includes strategies and technologies to organize, automate, and synchronize sales, marketing, customer service, and technical support processes. The other options listed focus on internal or external supply chain processes and transaction management, which are not directly related to downstream customer interactions. Therefore, A is the best choice.

Processes That Focus on Downstream Interactions Between the Enterprise and Its