The goal of the CRM macro process is to
A) negotiate an effective contract that best meets enterprise needs.
B) improve the design of products.
C) fulfill demand generated by ISCM processes.
D) generate customer demand and facilitate transmission and tracking of orders.

Question

Quizplus · Accepted Answer

The CRM macro process focuses on generating customer demand and facilitating the transmission and tracking of orders. This process involves managing customer interactions, analyzing data to identify customer needs and preferences, and using this information to create targeted marketing campaigns and personalized sales experiences. The goal is to increase customer satisfaction and loyalty, which should lead to increased sales and revenue for the enterprise. Options A, B, and C are related to other processes and goals within the enterprise, but are not directly related to CRM.

The Goal of the CRM Macro Process Is to