The preferable supply chain strategy for a firm that sells multiple products and serves customer segments with very different needs is to
A) set up independent supply chains for each different product or customer segment.
B) set up a supply chain that meets the needs of the highest volume product or customer segment.
C) tailor the supply chain to best meet the needs of each product's demand.
D) set up a supply chain that meets the needs of the customer segment with the highest implied uncertainty.
E) set up a supply chain that meets the needs of product with the highest implied uncertainty.

Question

Quizplus · Accepted Answer

Tailoring the supply chain to best meet the needs of each product's demand is the most preferable supply chain strategy for a firm that sells multiple products and serves customer segments with very different needs. This ensures that each product is being served in the most efficient and effective way possible, rather than trying to fit multiple products into one supply chain that may not be the best for each specific product's demands. By tailoring the supply chain to each product's demand, the firm can also ensure that each customer segment is being served according to their specific needs.

The Preferable Supply Chain Strategy for a Firm That Sells