What is the term for the practice of deliberately designing a product to fail in order to shorten the time between a consumer purchase and a repurchase?
A)cause-related marketing
B)repurchase-driven marketing
C)planned obsolescence
D)market-timing production

Question

Quizplus · Accepted Answer

Planned obsolescence is the deliberate practice of designing products to have a limited lifespan or become obsolete, to encourage consumers to buy new products sooner. This is done to increase sales and profits.

What Is the Term for the Practice of Deliberately Designing