Which of the following best describes the double bottom line social audit procedure?
A)It measures both a firm's financial performance and its efforts to meet social responsibilities.
B)It indicates a preference for meeting profit goals and de-emphasizes any company social contributions that would cut into profits.
C)It develops financial rewards for managers whose fundraising contributions to community-based organizations exceed expectations.
D)It measures both sales and profits.

Question

Quizplus · Accepted Answer

The double bottom line social audit procedure measures both a firm's financial performance and its efforts to meet social responsibilities, making it the best choice. Option B is incorrect as it goes against the concept of social responsibility. Option C is not relevant to the social audit procedure. Option D only focuses on financial performance and does not consider social responsibilities.

Which of the Following Best Describes the Double Bottom Line