Which term refers to the use of marketing partnerships between businesses and not-for-profit organizations that are designed to spike sales for the company and raise money for the not-for-profit organization?

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Cause-related marketing refers to the use of marketing partnerships to raise money for a charitable cause while also increasing sales for a company. This approach is mutually beneficial for both the business and the not-for-profit organization. This technique has proven to be an effective way to engage consumers and build loyalty while also supporting a worthy cause.

Which Term Refers to the Use of Marketing Partnerships Between