Harbor Paint Products Inc.proactively implemented an incentive program that rewarded employees for soliciting customer feedback on its new deck stain product.Outside sales professionals,inside customer service representatives,and partner retail associates were asked to contribute a minimum of seven customer impressions (positive or negative)each week into a company marketing database.What did this program promote?

Question

Quizplus · Accepted Answer

The incentive program promoted consumerism and the right to be heard by rewarding employees for soliciting customer feedback on the new deck stain product. The program encouraged employees to gather a minimum of seven customer impressions each week, whether positive or negative, and input them into the company marketing database, demonstrating the value placed on customer satisfaction and feedback.