Recently, Estée Lauder announced that it will donate a portion of each sale of its Gwyneth Paltrow-endorsed perfume to breast cancer research. What is this an example of?
A) cause-related marketing
B) green marketing
C) new product extensions
D) marketing development

Question

Quizplus · Accepted Answer

This is an example of cause-related marketing, as the company is aligning itself with a charitable cause (breast cancer research) in order to promote its product and increase sales.

Recently, Estée Lauder Announced That It Will Donate a Portion