A person's subculture can have an impact on purchasing behaviour.

Question

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A person's subculture, which includes their ethnic background, religious beliefs, and social class, can influence their values, attitudes, and preferences, which in turn can affect their purchasing decisions. For example, someone from a religious subculture may only buy products that align with their beliefs, while someone from a particular social class may be more likely to buy luxury goods.

A Person's Subculture Can Have an Impact on Purchasing Behaviour