Which of the following stresses customer satisfaction as the central focus of the entire organization?
A) scientific management
B) operations research
C) psychographic analysis
D) the marketing concept

Question

Quizplus · Accepted Answer

The marketing concept is a management philosophy that emphasizes customer satisfaction as the central focus of the entire organization. It is based on understanding and meeting the needs and wants of customers through effective marketing strategies, which ultimately leads to increased sales and profits. The other options (scientific management, operations research, and psychographic analysis) do not have a primary focus on customer satisfaction.

Which of the Following Stresses Customer Satisfaction as the Central