BettaBikes has begun using a strategy known as mass customization. This means that BettaBikes produces one basic bike style that appeals to a massive customer base.

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Mass customization is a strategy where a company produces products tailored to individual customers' preferences and needs. It offers a unique experience to each customer while maintaining the benefits of mass production. BettaBikes' strategy does not align with this definition as they produce one basic bike style that appeals to a massive customer base, which is known as mass production.

BettaBikes Has Begun Using a Strategy Known as Mass Customization