One major disadvantage of primary data is that it is usually outdated even before the marketer receives it.

Question

Quizplus · Accepted Answer

This statement is incorrect. Primary data is collected for a specific purpose, and it is often up-to-date and relevant to the research objective. However, one disadvantage of primary data is that it can be expensive and time-consuming to collect compared to secondary data, which is readily available from existing sources.

One Major Disadvantage of Primary Data Is That It Is