Within the last few decades,marketing has been greatly impacted by which of the following?
A)a decline in the effectiveness of environmental scanning
B)an increasing reliance on secondary sources of data
C)the observation method of collecting consumer information
D)a call for greater social responsibility and the increase in the use of technology

Question

Quizplus · Accepted Answer

The call for greater social responsibility and the increase in the use of technology have greatly impacted marketing in recent decades. Companies are expected to be more socially responsible and use technology to reach and engage with consumers. This has led to changes in marketing strategies and the use of new tools and platforms. The decline in the effectiveness of environmental scanning and increasing reliance on secondary sources of data are not significant trends in recent decades, and the observation method of collecting consumer information is just one approach among many that marketers use.

Within the Last Few Decades,marketing Has Been Greatly Impacted by Which