Rapid improvements in digital technology and the rise of the Internet over the past 20 years have resulted in which of the following?
A)They have led to a decrease in the costs of marketing new products and services.
B)They have caused an increase in the costs of marketing new products and services.
C)They have shifted the balance of power away from customers and toward producers.
D)They have contributed to a movement away from mass customization and toward more emphasis on demographic marketing.

Question

Quizplus · Accepted Answer

With the rise of digital technology and the internet, it has become easier and less expensive for companies to market their products and services. Digital marketing tools like social media, email marketing, and search engine optimization (SEO) have made it possible for companies to reach a wider audience at a lower cost. This has led to a decrease in the costs of marketing new products and services.

Rapid Improvements in Digital Technology and the Rise of the Internet