Purchase panels provide useful information for all of the following EXCEPT:
A) forecasting sales.
B) estimating market shares.
C) assessing brand loyalty/switching behavior.
D) measuring promotional effectiveness.
E) attitudes and motives of consumers.

Question

Quizplus · Accepted Answer

Purchase panels are not designed to gather information specifically about consumer attitudes and motives. While they may indirectly provide some insight into these areas, they are primarily used for tracking actual purchasing behavior, such as forecasting sales, estimating market shares, assessing brand loyalty/switching behavior, and measuring promotional effectiveness.

Purchase Panels Provide Useful Information for All of the Following