Informed consent is an ethical principal ________.
A) applying to the contracts between clients and research agencies.
B) applying primarily to syndicate firms.
C) dealing with requests for social security numbers from respondents.
D) where retailers don't take title to goods until they are purchased by customers.
E) requiring researchers to avoid both uninformed and misinformed participation in marketing research projects.

Question

Quizplus · Accepted Answer

Informed consent is an ethical principle requiring researchers to avoid both uninformed and misinformed participation in marketing research projects. It involves informing respondents of the nature and purpose of the research, as well as any risks or benefits associated with participation, so that they can make an informed decision about whether or not to participate. This principle applies to all research studies, not just those conducted by marketing research agencies.

Informed Consent Is an Ethical Principal ________