A noncomparative scale is one of two types of scaling techniques in which each stimulus object is scaled independently of the others.

Question

Quizplus · Accepted Answer

A noncomparative scale assigns a numerical value or descriptor to each stimulus object without comparing it to other objects in the set. This is in contrast to a comparative scale, which measures the difference between two or more objects.

A Noncomparative Scale Is One of Two Types of Scaling