The major benefit of comparative scaling is that it is the most widely used scaling technique.

Question

Quizplus · Accepted Answer

The major benefit of comparative scaling is not that it is the most widely used scaling technique. Comparative scaling is a technique that involves comparing objects or stimuli against each other on specific dimensions. One of the benefits of comparative scaling is that it allows for the measurement of the intensity or degree of difference between objects or stimuli.

The Major Benefit of Comparative Scaling Is That It Is