________ is the most widely used scaling technique in marketing research.
A) Comparative scaling
B) Noncomparative scaling
C) Random scaling
D) Nonmetric scaling
E) Substantive scaling

Question

Quizplus · Accepted Answer

Noncomparative scaling is the most commonly used scaling technique in marketing research. It involves asking respondents to rate a single product, concept, or idea using a rating scale. This can include rating on a scale of 1-10 or selecting from options such as "strongly agree", "agree", "neutral", "disagree", or "strongly disagree". Comparative scaling, on the other hand, involves asking respondents to compare two or more products, concepts, or ideas. Random scaling and substantive scaling are not commonly used techniques in marketing research. Nonmetric scaling refers to scaling that does not use numerical measurements, which is less common in marketing research.

________ Is the Most Widely Used Scaling Technique in Marketing