After paired comparison scaling,the most popular comparative scaling technique is ________.
A) perceptual scaling
B) constant sum scaling
C) rank order scaling
D) semantic differential scaling
E) semantic meaning scaling

Question

Quizplus · Accepted Answer

Rank order scaling is the most popular comparative scaling technique after paired comparison scaling, as it allows respondents to rank items in order of preference or importance.

After Paired Comparison Scaling,the Most Popular Comparative Scaling Technique Is