Which of the following comparative scaling techniques is commonly used to measure preferences among brands as well as among brand attributes?
A) rank order scaling
B) constant sum scaling
C) paired comparison scaling
D) semantic differential scaling
E) semantic meaning scaling

Question

Quizplus · Accepted Answer

Rank order scaling is commonly used to measure preferences among brands and brand attributes by asking respondents to rank items in order of preference.

Which of the Following Comparative Scaling Techniques Is Commonly Used