Question 1

In a short essay,list and discuss the three ways in which researchers may assess validity.

Accepted Answer

The answer of In a short essay,list and discuss the...

Question 2

A type of construct validity that assesses the extent to which a measure does not correlate with other constructs from which it is supposed to differ is called ________.
A) convergent validity
B) discriminant validity
C) nomological validity
D) content validity
E) Type I validity

Accepted Answer

Discriminant validity is concerned with the extent to which a measure is distinct from other constructs with which it should not have a high correlation. This type of validity is important because if a measure is highly correlated with other constructs, it may not be measuring what it is intended to measure. Convergent validity, on the other hand, assesses the extent to which a measure correlates with other measures of the same construct. Nomological validity is concerned with the extent to which a measure relates to other measures in a theory or conceptual framework, and content validity is concerned with the extent to which a measure covers all aspects of a construct. Type I validity is not a recognized type of validity in psychological research.

Question 3

According to the text,construct validity includes all the following EXCEPT:
A) convergent validity.
B) discriminant validity.
C) nomological validity.
D) coefficient validity.
E) C and D

Accepted Answer

The construct validity includes convergent validity, discriminant validity, and nomological validity. Coefficient validity is not a type of construct validity, but rather refers to the reliability of a measure. Therefore, the correct answer is D.

Question 4

In a short essay,discuss split-half reliability and discuss the use of a coefficient alpha.

Accepted Answer

The answer of In a short essay,discuss split-half reliability and...

Question 5

In a short essay,discuss issues related to scale anchors in international research.

Accepted Answer

The answer of In a short essay,discuss issues related to...

Question 6

In a short essay,discuss the proper steps in choosing a scaling technique for a particular marketing research problem.

Accepted Answer

The answer of In a short essay,discuss the proper steps...

Question 7

Which of the following is a type of validity that examines whether the measurement scale performs as expected in relation to other variables selected as meaningful criteria?
A) content validity
B) criterion validity
C) construct validity
D) coefficient validity
E) Type II validity

Accepted Answer

Criterion validity examines whether the measurement scale performs as expected in relation to other variables selected as meaningful criteria. Content validity is the extent to which a measure adequately covers the domain being studied. Construct validity measures the degree to which the scale truly measures the theoretical construct that it is intended to measure. Coefficient validity is not a recognized type of validity. Type II validity is not a commonly used term in validity.

Question 8

In a short essay,define reliability,and list and discuss the three popular approaches for assessing reliability.

Accepted Answer

The answer of In a short essay,define reliability,and list and...

Question 9

________ is a measure of construct validity that measures the extent to which the scale correlates positively with other measures of the same construct.
A) Convergent validity
B) Discriminant validity
C) Nomological validity
D) Content validity
E) Characteristic measurement

Accepted Answer

Convergent validity is a measure of construct validity that examines whether a scale correlates positively with other established measures of the same construct. It is a way of demonstrating that a scale is measuring what it is intended to measure. Therefore, option A is the correct answer. Option B (discriminant validity) measures the extent to which a scale does not correlate with measures of different constructs, option C (nomological validity) measures the extent to which a scale correlates with measures of related constructs and option D (content validity) measures the extent to which a scale adequately covers all the dimensions of the construct it is intended to measure. Option E is not a recognized measure of validity.

Question 10

According to the text,an alternative approach to pan-cultural scales is to ________.
A) use only open-ended questions
B) avoid survey research and do only qualitative interviews
C) use demographic questions only
D) use continuous rating scales
E) use descriptors the respondents provide themselves

Accepted Answer

The text suggests using descriptors that the respondents provide themselves as an alternative approach to pan-cultural scales. This allows for a more personalized and culturally-specific understanding of the attitudes or behaviors being studied.

Question 11

In a short essay,list and discuss the three commonly used itemized rating scales in marketing.Include at least one advantage and one disadvantage of each itemized rating scale to support your answer.

Accepted Answer

The answer of In a short essay,list and discuss the...

Question 12

________ is a type of validity that consists of a subjective but systematic evaluation of the representativeness of the content of a scale for the measuring task at hand.
A) Content validity
B) Criterion validity
C) Construct validity
D) Coefficient validity
E) Type I validity

Accepted Answer

Content validity is concerned with the extent to which the items in a scale accurately represent the construct being measured. It is a subjective evaluation based on whether the content of the scale appears representative of the construct being measured. Content validity is important in ensuring that the scale is measuring what it is intended to measure.

Question 13

________ is the extent to which differences in observed scale scores reflect true differences among objects on the characteristic being measured,rather than systematic or random errors.
A) Reliability
B) Validity
C) Effectiveness
D) Consistency
E) Substantive difference

Accepted Answer

Validity is the extent to which a measuring instrument measures what it claims to measure, and it refers to the accuracy of the score interpretation. Reliability, on the other hand, refers to the consistency of the measurement results. Therefore, the extent to which differences in observed scale scores reflect true differences among objects being measured is a question of validity, not reliability or other options. Effectiveness and consistency are not directly related to the validity of measurement. Substantive difference refers to the practical significance of a statistical difference, which is also not directly related to validity.

Question 14

According to the text,researchers may assess validity in all of the following ways EXCEPT:
A) content validity.
B) criterion validity.
C) construct validity.
D) coefficient validity.
E) A and D

Accepted Answer

There is no such thing as "coefficient validity." The other options (A, B, and C) are all ways researchers can assess the validity of their research.

Question 15

________ addresses the question of what characteristic the scale is measuring.
A) Content validity
B) Criterion validity
C) Construct validity
D) Coefficient validity
E) Characteristic measurement

Accepted Answer

Construct validity is concerned with whether a scale is measuring the theoretical construct (or characteristic) it was intended to measure. Content validity refers to whether a scale accurately represents all aspects of the construct being measured, criterion validity refers to whether a scale correlates with a criterion measure of the construct, and coefficient validity is not a recognized term in the field of psychometrics. "Characteristic measurement" is a general term that could apply to any of the other options.

Question 16

Explain how continuous rating scales can be easily implemented on the Internet.

Accepted Answer

The answer of Explain how continuous rating scales can be...

Question 17

________ is a type of validity that assesses the relationship between theoretical constructs and seeks to confirm significant correlations between the constructs as predicted by a theory.
A) Convergent validity
B) Discriminant validity
C) Nomological validity
D) Content validity
E) Type II validity

Accepted Answer

Nomological validity assesses the degree to which the relationships between theoretical constructs are in line with what is predicted by a theory. This involves confirming significant correlations between constructs as predicted by a theory. Convergent validity assesses the degree to which two different measures of the same construct are related, discriminant validity assesses the degree to which two different constructs are not related, content validity assesses the degree to which a measure represents all aspects of the construct it is intended to measure, and Type II validity refers to the ability of a study to detect a true effect even if it is small or obscured by measurement error.

Quiz 10: Measurement and Scaling: Noncomparative Scaling Techniques

In a short essay,list and discuss the three ways in which researchers may assess validity.

A type of construct validity that assesses the extent to which a measure does not correlate with other constructs from which it is supposed to differ is called ________.

According to the text,construct validity includes all the following EXCEPT:

In a short essay,discuss split-half reliability and discuss the use of a coefficient alpha.

In a short essay,discuss issues related to scale anchors in international research.

In a short essay,discuss the proper steps in choosing a scaling technique for a particular marketing research problem.

Which of the following is a type of validity that examines whether the measurement scale performs as expected in relation to other variables selected as meaningful criteria?

In a short essay,define reliability,and list and discuss the three popular approaches for assessing reliability.

________ is a measure of construct validity that measures the extent to which the scale correlates positively with other measures of the same construct.

According to the text,an alternative approach to pan-cultural scales is to ________.

In a short essay,list and discuss the three commonly used itemized rating scales in marketing.Include at least one advantage and one disadvantage of each itemized rating scale to support your answer.

________ is a type of validity that consists of a subjective but systematic evaluation of the representativeness of the content of a scale for the measuring task at hand.

________ is the extent to which differences in observed scale scores reflect true differences among objects on the characteristic being measured,rather than systematic or random errors.

According to the text,researchers may assess validity in all of the following ways EXCEPT:

________ addresses the question of what characteristic the scale is measuring.

Explain how continuous rating scales can be easily implemented on the Internet.

________ is a type of validity that assesses the relationship between theoretical constructs and seeks to confirm significant correlations between the constructs as predicted by a theory.