MacDowell's Fine Steaks Is a Traditional Chophouse

MacDowell's Fine Steaks is a traditional chophouse.Over the past two years it has lost market share to new restaurants offering more ethnic flavors.MacDowell's management has decided to tweak its menu by cutting low margin,less popular items,reducing unnecessary expenses,and upgrading the decor in an effort to retain longtime clientele while drawing in new visitors.What type of strategy is MacDowell's implementing?

A) stability
B) growth
C) differentiation
D) retrenchment