After requesting a SWOT analysis of his fitness club business,Malik received the following results: Internal Strength: skilled personal trainers
External Opportunity: high-income local residents
Internal Weakness: lack of popular fitness classes
External Threat: discount memberships at a competitor's club
What should Malik do first to help grow the business?
A) offer competitor price matching
B) expand class offerings
C) prepare a BCG matrix
D) weight the SWOT results
Correct Answer:
Verified
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