Which of the following is NOT a direct measure of success for CRM?
A) profits
B) customer loyalty
C) process improvement
D) customer retention

Question

Quizplus · Accepted Answer

While process improvement may be a result of successful CRM implementation, it is not a direct measure of success. The other options, profits, customer loyalty, and customer retention, are all directly tied to the success of CRM efforts.

Which of the Following Is NOT a Direct Measure of Success