Firms are developing opportunities in _____ through communication via devices like smart phones,tablets,and wearables.

Question

Quizplus · Accepted Answer

The devices mentioned (smart phones, tablets, wearables) are all part of the mobile and digital marketing sphere, where firms are focusing on developing opportunities through targeted communication strategies using these devices. Social media marketing is also part of this trend towards digital and mobile marketing. Broadcast media and print media are more traditional communication channels that are becoming less popular in favor of digital and mobile marketing. Personal selling involves face-to-face communication with potential customers and is not directly related to the use of mobile devices.

Firms Are Developing Opportunities in _____ Through Communication Via Devices