The receivers of the communication must accommodate their perceived multiple meanings and personal agendas and then negotiate a meaning or interpretation of the ad according to their individual life experiences and value systems.

Question

Quizplus · Accepted Answer

This statement is true. Communication is not a one-way process and the receivers of a message may interpret it differently. Their personal experiences, beliefs and values can influence how they understand and respond to the message. Therefore, it is important for the receivers to accommodate these differences and negotiate a shared meaning with the sender.

The Receivers of the Communication Must Accommodate Their Perceived Multiple