An example of a campaign that uses integrated brand promotion is Taco Bell; they have simultaneously put out a commercial during the Super Bowl,print advertising,in-store promotions,and a hashtag that was all focused on a new product.
Correct Answer:
Verified
Q30: A broad,unpaid message reminding consumers to wear
Q31: The receivers of the communication must accommodate
Q32: Integrated brand promotion in action is a
Q33: The model of mass-mediated communications is unidirectional,and
Q34: Communication is inherently a social process.
Q36: IBP is the use of many promotional
Q37: Which of the following is true regarding
Q38: In a model of mass communication,there is
Q39: An advertising campaign refers to a specific
Q40: A politician makes a Facebook post about
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents