IBP is the use of many promotional tools,including advertising,in a coordinated manner to build and then maintain brand awareness,identity,and preference.

Question

Quizplus · Accepted Answer

IBP stands for Integrated Brand Promotion which involves using multiple promotional tools in a coordinated manner to build and maintain brand awareness, identity, and preference. So, the statement is true.

IBP Is the Use of Many Promotional Tools,including Advertising,in a Coordinated