The mixing of various promotional tools with a branding perspective is known as __________.

Question

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Integrated brand promotion refers to the combination of different promotional tools such as advertising, sales promotion, personal selling, direct marketing, and public relations, with a focus on creating a consistent and unified brand message across all channels of communication. This approach ensures that all elements of the marketing mix work together to promote the brand and achieve the desired marketing objectives.

The Mixing of Various Promotional Tools with a Branding Perspective