Bella's,a department store,has launched a series of advertisements inviting people to do their holiday shopping at their store.This is an example of ___________.

Question

Bella's,a department store,has launched a series of advertisements inviting people to do their holiday shopping at their store.This is an example of ___________.

Quizplus · Accepted Answer

Institutional advertising is advertising that promotes the company or organization as a whole, rather than a specific product or service. In this case, Bella's department store is promoting themselves as the go-to destination for holiday shopping, which fits the definition of institutional advertising. Delayed response advertising is advertising that doesn't expect an immediate response from the audience, corporate advertising focuses on the overall brand image and reputation, and advocacy advertising promotes a particular cause or point of view. None of these options fit this scenario as well as institutional advertising does.

Bella's,a Department Store,has Launched a Series of Advertisements Inviting People