The purchase of certain products,such as cars,shoes,and sunglasses,signify class membership.This indicates that these brands have ________.

Question

The purchase of certain products,such as cars,shoes,and sunglasses,signify class membership.This indicates that these brands have ________.

Quizplus · Accepted Answer

The fact that certain products signify class membership suggests that they have social meaning, as they communicate something about the status or identity of the person who owns or uses them. Option A (economies of scale) refers to the cost advantages that come from producing on a large scale, while option C (internal positioning) refers to how a brand is positioned in relation to its competitors. Option D (low brand equity) would mean that a brand is not particularly valuable or well-recognized. None of these options directly address the idea of products having social meaning.

The Purchase of Certain Products,such as Cars,shoes,and Sunglasses,signify Class Membership