__________ attempts to develop brand awareness and preference over time,as well as emphasize the benefits of using that brand.

Question

Quizplus · Accepted Answer

Delayed response advertising is designed to create brand awareness and preference over time. It emphasizes the benefits of using a particular brand to build a long-term relationship with the consumer. This type of advertising is effective for products or services that require some consideration before purchase, such as consumer durables or financial products. Delayed response advertising often uses emotional appeals, such as humor or nostalgia, to create a lasting impression on the consumer.

__________ Attempts to Develop Brand Awareness and Preference Over Time,as