Which of the following is an example of a brand extension?
A) The manufacturers of Cocoa Flakes, a popular cereal, launches a cookie called "Cocoa Crunch" in a new product category.
B) Tracker, a company selling security systems, advertises its product on a local television network.
C) Dog Handler, a manufacturer of leashes for dogs, collaborates with a competitor to expand its market base.
D) Blossoms, a women's perfume line, advertises its new line through sales promotions and point-of-purchaseadvertising at department stores.
Correct Answer:
Verified
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