Scenario 1-3
A videogame company, Nintendo, launched an innovative motion-sensing gaming console called the Wii. The Wii quickly took over as the leading gaming console because of its unique activity-enabling qualities, and for nearly four years, it dominated hardware sales in the gaming industry as any true competition for the product was yet to be introduced. However, this changed when Sony introduced its own motion-detecting gaming system to the market, the PlayStation Move. Sony has marketed the product as a superior product to Nintendo's, claiming that it is more precise and flaunts the PlayStation's high quality graphics. Sony's Move has been a topic of great debate, but the reception of the product over the long haul is yet to be seen. To dethrone the Wii, Sony will need to find a way to appeal to those who have not yet bought into "motion gaming." And of course, it wouldn't hurt if Sony somehow finds a way to entice Nintendo followers to switch over to its newest addition to the gaming industry.
-(Scenario 1-3)Which of the following activities,if performed,would be considered part of Sony's marketing mix?

Question

Scenario 1-3
A videogame company, Nintendo, launched an innovative motion-sensing gaming console called the Wii. The Wii quickly took over as the leading gaming console because of its unique activity-enabling qualities, and for nearly four years, it dominated hardware sales in the gaming industry as any true competition for the product was yet to be introduced. However, this changed when Sony introduced its own motion-detecting gaming system to the market, the PlayStation Move. Sony has marketed the product as a superior product to Nintendo's, claiming that it is more precise and flaunts the PlayStation's high quality graphics. Sony's Move has been a topic of great debate, but the reception of the product over the long haul is yet to be seen. To dethrone the Wii, Sony will need to find a way to appeal to those who have not yet bought into "motion gaming." And of course, it wouldn't hurt if Sony somehow finds a way to entice Nintendo followers to switch over to its newest addition to the gaming industry. 
-(Scenario 1-3)Which of the following activities,if performed,would be considered part of Sony's marketing mix?

Quizplus · Accepted Answer

Launching an advertisement campaign in schools is part of Sony's marketing mix. Marketing mix includes product, price, promotion, and place. Advertising is a form of promotion and is aimed at increasing product awareness and sales. Targeting schools may help Sony reach a younger demographic and create brand loyalty from an early age. The other options are not part of the marketing mix but rather focus on other aspects of the company such as finance, organization, and hiring.

Scenario 1-3 A Videogame Company, Nintendo, Launched an Innovative Motion-Sensing Gaming Console