Scenario 1-4
Target, a global discount retailer, generates around 65 billion dollars in sales annually. Additionally, the company employs more than 360,000 people worldwide. Target stores carry just about every major brand imaginable. Target also carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the store-for example, the Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well; however, these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies.
-(Scenario 1-4)In one city,Walmart,a competing retail outlet,opens a store across the street from Target and a battle for business follows.To distinguish their stores from one another,both retailers create a series of new commercials to help promote their brand.Target's commercials emphasize the fast,fun and friendly service that it provides for its guests,and uses several celebrity endorsements.Meanwhile,Walmart runs three different commercials that focus on the low prices of its products.This is an example of:

Question

Scenario 1-4
Target, a global discount retailer, generates around 65 billion dollars in sales annually. Additionally, the company employs more than 360,000 people worldwide. Target stores carry just about every major brand imaginable. Target also carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the store-for example, the Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well; however, these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies. 
-(Scenario 1-4)In one city,Walmart,a competing retail outlet,opens a store across the street from Target and a battle for business follows.To distinguish their stores from one another,both retailers create a series of new commercials to help promote their brand.Target's commercials emphasize the fast,fun and friendly service that it provides for its guests,and uses several celebrity endorsements.Meanwhile,Walmart runs three different commercials that focus on the low prices of its products.This is an example of:

Quizplus · Accepted Answer

This scenario exemplifies external positioning, where both Target and Walmart are differentiating themselves in the market and in the minds of consumers relative to each other through their advertising strategies—Target focusing on service and experience, and Walmart on low prices.

Scenario 1-4 Target, a Global Discount Retailer, Generates Around 65 Billion Dollars