Scenario 3-1In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales-Ivory soap-with the slogans "It floats" and "99-44/100 percent pure."
-(Scenario 3-1) If an advertisement for Ivory soap was reflective of the style of ads during the period known as the "P.T.Barnum Era," it would:
A) consist of exaggerated claims.
B) have extensive photography.
C) reflect conservative values.
D) use very limited copy.
Correct Answer:
Verified
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