Scenario 3-4 Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family oriented entertainment-in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girlson air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one.
-(Scenario 3-4)A recent advancement makes the use of various forms of advertising more desirable because it allows the amount of ad exposure and impact to be directly measured,and allows companies such as P&G and Walmart to measure the success of their experimental methods.This advancement is in:

Question

Scenario 3-4 Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family oriented entertainment-in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girlson air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one.
-(Scenario 3-4)A recent advancement makes the use of various forms of advertising more desirable because it allows the amount of ad exposure and impact to be directly measured,and allows companies such as P&G and Walmart to measure the success of their experimental methods.This advancement is in:

Quizplus · Accepted Answer

The advancement mentioned in the scenario, which allows for direct measurement of ad exposure and impact, is most likely referring to the use of interactive media. Interactive ads can track clicks, views, and engagement, providing concrete data on the success of a particular advertising method.

Scenario 3-4 Procter & Gamble, One of the World's Largest Spenders