Question 1

Critics of advertising claim that advertising addresses a wide variety of basic human needs.

Accepted Answer

False

Question 2

Consumer groups have been much less successful as the FTC in restricting children's advertising.

Accepted Answer

False

Question 3

Critics of advertising claim that advertising carries too much product information and that most advertising is unbiased,comprehensive,and inherently transparent.

Accepted Answer

Critics of advertising argue that advertising often presents a biased view of the product, focusing on its positive aspects and downplaying any negative features. Additionally, advertising is designed to be persuasive, so it may not provide comprehensive information or be inherently transparent.

Question 4

Societies tend to monitor advertising to determine what is irresponsible,unethical,or illegal.Despite social shifts and technological advances,a culture's views on what is acceptable and unacceptable change.

Accepted Answer

Societal norms and values change over time, which can affect what is deemed acceptable or unacceptable in advertising. Therefore, the statement that cultures' views on advertising can change is true.

Question 5

As a promotional tool and an industry,advertising does not get a lot of attention,scrutiny,and criticism because it is so conspicuous and has established a global presence.

Accepted Answer

The statement is incorrect. Advertising is actually subject to a lot of attention, scrutiny, and criticism, especially in relation to issues such as ethics, targeting practices, and influence on consumer behavior.

Question 6

Critics of advertising argue that advertising reduces a tendency to conformity and cuts down on status-seeking behavior.

Accepted Answer

Critics of advertising argue that advertising actually increases conformity and promotes status-seeking behavior by promoting certain products and lifestyles as desirable and fashionable.

Question 7

The calls for restrictions on advertising to children over the years have been based on very few concerns.

Accepted Answer

The calls for restrictions on advertising to children have been based on multiple concerns such as the potential harm to children's well-being, the exploitation of their vulnerability, and the impact on their long-term consumer behavior.

Question 8

There are reasons it would be hard to make laws against emotional appeals in ads,since even if they seem exaggerated or inaccurate,they are unquantifiable; thus,there is no way to prove this.

Accepted Answer

Emotional appeals are based on subjective feelings and cannot be quantified or measured objectively. Therefore, it would be difficult to create laws that regulate or prohibit them in advertising.

Question 9

The social aspects of advertisements are not important to consider.

Accepted Answer

The social aspects of advertisements, such as their impact on cultural values and perceptions, consumer behavior, and stereotypes, are important to consider in order to create ethical and effective campaigns. Ignoring these aspects can lead to harmful or offensive content and damage to brand reputation.

Question 10

Vertical cooperative advertising is an advertising technique whereby a manufacturer and dealer share the expense of advertising.

Accepted Answer

Vertical cooperative advertising is a real advertising technique where the manufacturer and the dealer share advertising expenses.

Question 11

The FTC's regulations on deception have no authority over omissions or missing information about a product; they only cover false statements or misleading claims made by the advertiser.

Accepted Answer

The statement is incorrect. The FTC's regulations on deception do cover omissions or missing information about a product if they can be considered as misleading or can create a false impression.

Question 12

The primary area of advertising regulation is unsolicited or direct marketing.

Accepted Answer

The primary area of advertising regulation is actually in deceptive or misleading advertising. Unsolicited or direct marketing may also have regulations, but it is not the primary area of focus.

Question 13

Proponents of advertising claim that advertisements do much more than just "shuffling of total demand," but contribute to the increase of total demand-showing that advertising is good for the economy.

Accepted Answer

Proponents of advertising argue that advertising contributes to the increase of total demand by creating brand awareness, building consumer trust, and stimulating consumer desires, leading to increased sales and economic growth. Therefore, they believe that advertising is good for the economy, rather than just shuffling demand from one brand to another.

Question 14

The FTC has regularly issued warnings to tobacco companies about ads that have been shown to cause young people to start smoking,backed up by decades of substantial evidence to this effect published by reputable medical journals.

Accepted Answer

The answer of The FTC has regularly issued warnings to...

Question 15

Subliminal advertisement relates with embedding images and messages into an advertisement that influence the unconscious minds of people; however,it is not proven to be effective.

Accepted Answer

While subliminal advertising has been attempted, there is not enough evidence to support its effectiveness.

Question 16

Advertisers of "controversial products" attempt to show social responsibility in advertising,such as beer companies spending millions a year addressing responsible drinking.

Accepted Answer

Advertisers of controversial products such as beer companies do attempt to show social responsibility in advertising, and one way they do so is by addressing responsible drinking in their ads.

Question 17

An advertisement for a smartphone that compares itself to the smartphone of another firm is legal in the U.S.,even if the ad mentions brand-name goods produced by another firm.

Accepted Answer

It is legal in the U.S. to mention brand names of another firm in comparison advertisements as long as the statements made in the advertisement are truthful and not misleading. This practice is known as comparative advertising. However, there are certain regulations that companies need to follow while using comparative advertising to avoid false and misleading claims.

Question 18

The massive consumption that advertising upholds and glorifies is actually quite good for American society,and for other cultures around the world.

Accepted Answer

The answer of The massive consumption that advertising upholds and...

Question 19

In advertising,deception refers to making transparent statements in advertisements.

Accepted Answer

Deception in advertising refers to making false or misleading statements in advertisements, not transparent ones.

Question 20

Advertising contributes to art and culture,and art and culture can be seen in advertising,too.

Accepted Answer

Advertising often incorporates artistic and cultural elements, such as music, visual design, and storytelling, in order to appeal to consumers and create a memorable brand image. In turn, advertising can help to promote and support artistic and cultural endeavors, such as exhibitions, museums, and performances. Additionally, artistic and cultural themes and motifs can be intentionally used in advertising as a way to evoke certain emotions and associations in viewers, and establish a connection between the brand and broader cultural trends or values. Overall, advertising and art/culture are closely interrelated and mutually beneficial.

Quiz 4: Social, ethical, and Regulatory Aspects of Advertising and Promotion