A social networking site could sell information regarding its users' online behavior to a soft drink manufacturing and advertising firm.This relates most to ___________.

Question

Quizplus · Accepted Answer

Behavioral targeting involves collecting data about users' online behavior in order to tailor advertisements to their interests and habits. In this scenario, the social networking site is selling such information to an advertising firm for the purpose of targeted advertising, which falls under the umbrella of behavioral targeting. Option A, nonprofit marketing, is not relevant to this scenario. Option B, appropriation, refers to the unauthorized use of another's intellectual property, which is not the case here. Option C, phishing, is a type of online scam in which individuals are tricked into giving up their personal information, which is also not applicable here.

A Social Networking Site Could Sell Information Regarding Its Users