Scenario 5-5
Ben was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a grill for the barbeque his friends wanted. Having never purchased a grill before, he felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, he settled on a Grillmate model that cost $240.
-(Scenario 5-5) Ben mentions to another shopper at the store that low-quality grills are made with more cheap looking parts and high-quality grills have better looking parts.This comment represents Ben's:
A) beliefs.
B) brand loyalty.
C) brand attitude.
D) habits.
Correct Answer:
Verified
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