Scenario 5-3
While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them for years. However, the usual Kraft cheese that she buys is not available, so she buys a similar brand of cheese that she hasn't tried but has heard of before. Kraft cheese, being a popular brand, has managed to make itself known, and when most of the customers shopping at the store were asked which cheese they bought, most of them stated Kraft almost immediately.
-(Scenario 5-3)When Tina saw that the cheese was out of stock,she thought of Porky's and Cubby Cow's cheese,because she had tried them before.This is an example of .

Question

Scenario 5-3
While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them for years. However, the usual Kraft cheese that she buys is not available, so she buys a similar brand of cheese that she hasn't tried but has heard of before. Kraft cheese, being a popular brand, has managed to make itself known, and when most of the customers shopping at the store were asked which cheese they bought, most of them stated Kraft almost immediately.
-(Scenario 5-3)When Tina saw that the cheese was out of stock,she thought of Porky's and Cubby Cow's cheese,because she had tried them before.This is an example of      .

Quizplus · Accepted Answer

Tina is conducting an internal search by recalling brands she has used before and knows to taste good.

Scenario 5-3 While Grocery Shopping, Tina Selects Items That She Regularly Buys