Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve
Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds, and the devices sell for less than $20. Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is "Don't Write It, Voice It!"
-(Scenario 5-6) The Voice-It products are more expensive than others in the market.They are mostly used by big businessmen and higher-level managers.It is most likely that Voice-It products would have .
A) a high cultural capital
B) low brand loyalty among higher-level managers
C) advertising clutter
D) life-stage variables
Correct Answer:
Verified
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