Scenario 5-3
While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them for years. However, the usual Kraft cheese that she buys is not available, so she buys a similar brand of cheese that she hasn't tried but has heard of before. Kraft cheese, being a popular brand, has managed to make itself known, and when most of the customers shopping at the store were asked which cheese they bought, most of them stated Kraft almost immediately.
-(Scenario 5-3)The management had asked all store managers to check with their customers which cheese they preferred and thought was popular.When customers were asked this question,they quickly said Kraft because they thought it has a huge market share.Kraft cheese has created a(n) .

Question

Scenario 5-3
While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them for years. However, the usual Kraft cheese that she buys is not available, so she buys a similar brand of cheese that she hasn't tried but has heard of before. Kraft cheese, being a popular brand, has managed to make itself known, and when most of the customers shopping at the store were asked which cheese they bought, most of them stated Kraft almost immediately.
-(Scenario 5-3)The management had asked all store managers to check with their customers which cheese they preferred and thought was popular.When customers were asked this question,they quickly said Kraft because they thought it has a huge market share.Kraft cheese has created a(n)      .

Quizplus · Accepted Answer

Kraft cheese has created an accessibility bonus, which means the brand has made itself readily available and well-known to the customers. This has resulted in customers associating the brand with popularity and preference, even if they haven't personally tried other options.

Scenario 5-3 While Grocery Shopping, Tina Selects Items That She Regularly Buys