Scenario 5-5
Ben was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a grill for the barbeque his friends wanted. Having never purchased a grill before, he felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, he settled on a Grillmate model that cost $240.
-(Scenario 5-5)Which of the following best describes Ben's mode of consumer decision making in buying a grill?

Question

Quizplus · Accepted Answer

Ben is facing a decision that involves significant financial and functional consequences, and he seems to be putting in significant effort, visiting several stores and examining numerous models and brands, to make a well-informed decision. This level of effort and consideration is indicative of extended problem solving, which is often associated with higher-priced or more complex purchases.

Scenario 5-5 Ben Was Preparing to Host a Graduation Party for His