Why are systems such as PRIZM used by advertisers for segmentation?
A) because they provide deep segment description
B) because they allow for segmentation on the basis of frequency of usage
C) because they provide deep insights into consumers' motivations
D) because they emphasize the understanding of consumers' activities, interests, and opinions

Question

Why are systems such as PRIZM used by advertisers for segmentation? 
A) because they provide deep segment description 
B) because they allow for segmentation on the basis of frequency of usage 
C) because they provide deep insights into consumers' motivations 
D) because they emphasize the understanding of consumers' activities, interests, and opinions

Quizplus · Accepted Answer

PRIZM is used because it provides deep segment description, which is crucial for effective target marketing. It categorizes consumers into specific segments based on demographic, lifestyle, and behavior data, allowing advertisers to target their messages to specific groups more accurately. PRIZM enables advertisers to identify consumer needs, preferences, and behaviors, which in turn helps them create more effective marketing campaigns. Thus, A is the best choice for this question.

Why Are Systems Such as PRIZM Used by Advertisers for Segmentation