A ______ is a core idea that frames an ambition or aspiration for a brand that will be relevant to target audiences over time.
A) brand extension
B) brand orientation
C) brand initial
D) brand platform

Question

A ______ is a core idea that frames an ambition or aspiration for a brand that will be relevant to target audiences over time.
A) brand extension 
B) brand orientation 
C) brand initial 
D) brand platform

Quizplus · Accepted Answer

A brand platform is a set of core ideas and values that serve as a foundation for a brand's marketing and communication efforts. It is designed to frame the brand's ambitions and aspirations in a way that will resonate with target audiences over time. A brand platform can encompass a wide range of elements, such as the brand's purpose, vision, mission, values, personality, positioning, and messaging. By defining these key elements, a brand platform helps ensure consistency and coherence across all touchpoints and channels, and enables the brand to build and maintain a strong and distinctive identity. Brand extension refers to the use of an existing brand name for a new product or service category. Brand orientation refers to a company's focus on building and maintaining a strong brand identity and culture. Brand initial is not a commonly used term in branding.

A ______ Is a Core Idea That Frames an Ambition