_____ is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the understanding of consumers' activities,interests,and opinions.
A) Demographics
B) Geodemographics
C) Psychographics
D) Micrographics

Question

_____ is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the understanding of consumers' activities,interests,and opinions.
A) Demographics 
B) Geodemographics 
C) Psychographics 
D) Micrographics

Quizplus · Accepted Answer

Psychographics is the term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the understanding of consumers' activities, interests, and opinions. Demographics refer to statistical data relating to the population and particular groups within it. Geodemographics involves the study of people based on both geographic and demographic characteristics, while micrographics refer to a technology used for the reduction of images or text to a very small size.

_____ Is a Term That Advertisers Created in the Mid-1960s